Adidas currently employ the marketing company We Are Social to manage their social media. The primary platform that Adidas focus on is Youtube, their Youtube channel is located at: https://www.youtube.com/user/adidas/. The channel was created on the 29th of October, 2005, and currently has 379,364 subscribers, with a total of 60,859,066 views (across all it's published content). In 2014, Adidas ran an extremely successful social media campaign for the FIFA World Cup, named: all in or nothing (#allin). Adidas stated, in 2014, that this campaign was making them the "fastest growing brand" on Youtube. Whether that assertion is still valid is debatable. The Adidas Youtube Channel has hundreds of video's published on it, the major of which feature sports celebrities promoting the brand. The video's are generally short in length: typically ranging from 30 to 60 seconds, with some lasting up to 3 minutes. The style of the video's are similar to television adverts, but most are without the mass appeal to justify a TV campaign.
The most recent video's added to the channel are as following:
The most watched video's on the channel are as following: