It appears to be a mission statement for the company; apparently
the Puma company has a vision of itself, which has four key elements,
Therefore, everything the company does, and stands for, should
attempt to adhere to all of the four above mission statements. Puma
is a German sportswear firm with an interesting history: it was
formed by Rudolf Dassler in 1948, after a disagreement with his
brother, they split the family business, and his brother Adolf "Adi"
Dassler established Adidas. The rivalry between the two brothers
lasted until their death, and both companies have vied to become
the dominant brand.