do not have an exact date when Adidas opened their online shop.
The current online shop managed by the Adidas company is located
at: adidas.co.uk. This domain name was first registed on the 27th,
May, 1997, and was registered by: Alberto Pedraz, Adi-Dassler-Platz
1 - 2, Herzogenaurach, 91074, Germany. This is the address of the
Adidas Group; which is located in the small German town of Herzogenaurach.
The adidas.co.uk domain name appears to have been first used as
an online shop (by Adidas) in 2011; judging by the historical screenshots
of the website on archive.org. Prior to 2011, the domain name adidas.co.uk
was redirecting users to the following address: adidas.com/uk/.
The Internet Archive's Wayback Machine (archive.org) shows that
the domain name adidas.com/uk/ did not operate an online shop in
2003 - it was simple promoting new Adidas products. By 2006, the
domain name adidas.com/uk/ was promoting the domain name: adidas-shop.co.uk.
Therefore, it appears that the first attempt Adidas UK made at operating
an online shop was from 2006-2007, and the online shop was located
at adidas-shop.co.uk. After that date the online shop may have
been operated from the adidas.com/uk/ domain name, before finally
being switched to it's current domain: adidas.co.uk.