Adidas have partnered with Parley for the Oceans - an environment group founded by Cyrill Gutsch - to create a trainer that is made from reclaimed ocean plastic waste. The shoe is named the Adidas UltraBOOST Uncaged Parley; only 7,000 pairs of the shoe will be initially available but more are planned. Adidas and Parley for the Oceans commissioned the shoe's design to Alexander Taylor's studio: an 'industrial design studio' that has previously had commissions from David Gill Galleries and Alexander McQueen.
Cyrill Gutsch has stated that the shoe was inspired by the need: "to end plastic pollution; to recognise the problem and really accept that plastic is a design failure." While Gutsch has teamed with Adidas to create a shoe that highlights the problem of ocean waste and plastics, it is not the solution to the problem: longterm Gutsch wants to develop a man-made material that is environmentally friendly and that can replace plastic. The World Economic Forum has stated that they expect the problem of ocean plastic waste to only increase, and at present, it is akin to tipping one garbage truck of waste into the ocean every minute.