Gold letter / name branding is a common feature of heritage Adidas sneakers; now part of the Originals collection. While some letter branding is printed in white or black, the vast majority is printed in gold (gold foil).
The two examples shown above are printed on the Adidas Gazelle. There are two types of letter / name configurations on heritage Adidas shoes, and they are shown above. The examples shown (above left) is printed on the Adidas Gazelle OG (Original Version), and this configuration is also used on the Adidas Dragon and Bamba. The example shown (above right) is printed on the standard version of the Adidas Gazelle, and is printed in alignment with the three stripes; this name configuration is by far the more common, and is used on the Adidas Superstar, Gazelle, City Series, Beckenbauer, Spezial, Rom, Samba and Super Samba.