Adidas and Watford FC have announced that they will begin a new kit manufacturing deal for the 2017-2018 season. Watford FC are currently 'plying their trade' in the English Premier League, and, alongside, Manchester United, Middlesbrough and Nottingham Forest, they will soon be 'sporting' Adidas apparel in English football competitions.
Watford FC has never previously had their kit manufactured by Adidas, previous manufacturers of Watford's kit are: Umbro, Bukta, Hummel, Mizuno, Le Coq Sportif, Kit@, Diadora, Joma, Burrda, Puma, and Dryworld. Watford signed a kit manufacturing deal with Dryworld in 2016, so, as with Chelsea, they will probably have agreed a financial settlement to end their current kit manufacturing deal early.
Scott Duxbury, chief exec at Watford has released a statement saying: We are delighted to partner with Adidas, a global-recognized brand, with plenty of experience in this field of expertise. This partnership will place Adidas as one of our key business partners and we look forward to working alongside them over the forthcoming years.
Gavin Thomson, managing director of Adidas' North Europe operations - which includes the UK - has said: "From the start of the 2017-2018 football season we are proud to be adding Watford F.C. to the adidas family. Watford has been a big success story, we hope we can provide our best innovations for their players, fans, and the club.