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Category > FAQ > Page Uploaded: 18/03/16

Q: TMaG: what golf equipment company is it?

A TMaG is an acronym for the TaylorMade-Adidas Golf Company. TaylorMade was founded by Gary Adams in 1979, and was acquired by Adidas in 1997 when they purchased the Salomon Group. TMaG is still a subsidiary of Adidas, but there are rumours that Adidas are planning to sell it; due to decreasing sales related to golf's plummeting popularity in North America. The headquarters of TMaG are located in Carlsbad, California; a seaside town that is also home to: Callaway Golf Company, Cobra Golf, ViaSat, Legoland California, SGN Nutrition and Optum Rx. While TaylorMade (TM) was renamed to TaylorMade-Adidas Golf Company (TMaG) it still operates as an independent company, and the lower case 'a' in TMaG signifies that TaylorMade, rather than Adidas, is still the focal point of marketing the brand. In terms of total sales, TMaG is the leading golf equipment company, and dominates in the sale of 'drivers'. TaylorMade made the first ever metal 'driver' and drivers are the cornerstone of the business. TMaG also manufacture: clothing, shoes, irons, hybrids, fairway woods, wedges and golf balls.