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Category > FAQ > Page Uploaded: 06/05/16

Q: Newsletter: can I subscribe to an official Adidas newsletter?

A Yes. However, Adidas, as a company, are not a single entity, and they release a range of different newsletters for different parts of their business. The Adidas Group (AG), based in Germany, is the parent (controlling) company who own and operate a range of subsidiary companies. The subsidiary companies, like Adidas U.K. (Ltd) operate the Adidas business in a specific geographic region; such as the United Kingdom or North America. Then there are subsidiary companies that manage the online Adidas retail business. Each Adidas subsidiary company operates independently of each other and release newsletters with information related to their business. The following newsletters can be subscribed to, online, for UK users:

It is difficult for UK users to signup for Adidas newsletters for other geographic regions - like North America or Australia - because Adidas automatically redirect UK users (based on their IP address) to the webstore.

Subscribing to a newsletter is easy: a user enters their email address into a box - at the above URL's - and clicks submit; a user has to agree to being over 16 years of age. The small print also states: "I agree to receiving personalised marketing messages about adidas products, events and promotions (including offers and discounts). adidas may contact me through the channels I select, such as email, SMS or post". Unsubscribing to the newsletter is just as easy: within every email that Adidas sends, there is a hyperlink at the bottom of the message that asks whether you wish to unsubscribe; all you need to do is click the link and you are unsubscribed.