Adidas have released a new contest for their NEO fashion label: #MYNEOLABEL. NEO is a fashion label, launched in 2009, that is targeted at teenagers. The contest involves submitting clothing designs via Snapchat; Snapchat is a new social media platform that Adidas has claimed has "insane" retention rates versus older platforms. The winners of the contest will be flown to Germany - where Adidas' headquarters are located - and they will meet the design team that will bring their winning design to 'life'.
Each week there will be a new opportunity to design an outfit, and you can find the Youtube video for the contest at the following address: https://www.youtube.com/watch?v=govLzhdseLY. To enter the contest you will need a Snapchat account and you will need to add Adidas to your account on the Snapchat platform.