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Adidas #MYNEOLABEL: Snap It, Design It, Wear It

Adidas have released a new contest for their NEO fashion label: #MYNEOLABEL. NEO is a fashion label, launched in 2009, that is targeted at teenagers. The contest involves submitting clothing designs via Snapchat; Snapchat is a new social media platform that Adidas has claimed has "insane" retention rates versus older platforms. The winners of the contest will be flown to Germany - where Adidas' headquarters are located - and they will meet the design team that will bring their winning design to 'life'.

Screenshot of the youtube video promoting the new snapchat contest where teenagers can design an outfit for the new NEO range of apparel and footwear for Adidas.

Each week there will be a new opportunity to design an outfit, and you can find the Youtube video for the contest at the following address: To enter the contest you will need a Snapchat account and you will need to add Adidas to your account on the Snapchat platform.