Kim Kardashian West has recently been spotted wearing a brand new 20 carat diamond ring; online rumours suggest the ring was designed by Lorraine Schwartz. The ring was a gift from husband Kanye West, and Kim had admitted that the ring has "Adidas" engraved into the inside band; you may ask, why? Kim's response to just that question was the following: because hes funny like that.
For those of you who are unaware, Kanye West has a business partnership with Adidas, which is responsible for products like the Adidas Yeezy Boost 350 v2; Yeezy is Kanye's fashion label. Adidas has described their business partnership with Kanye as an alliance that is "unprecedented" for the sportswear company, because most of their previous endorsement partnerships have been with athletes. Some of the more cynical of you may suggest the "Adidas" engraving - onto the Lorraine Schwartz ring - is good publicity for all the 'parties' involved, and may not be a simple kooky prank from the R&B superstar.