Adidas focused articles header
Category > FAQ > Page Uploaded: 05/04/16

Q: FC Herzogenaurach: the football club supported by Puma

A Herzogenaurach is a small German town that Puma is located in and is home to two football clubs: ASV and FC. FC Herzogenaurach is the football club that Puma has historically sponsored and supported. The ties between the two started in the 1960's, and led to the club being nicknamed the 'Pumas'. Puma were founded by Rudolf Dassler in 1948; he has previously managed the Dassler Brothers shoe factory in the 1920's, 1930's and 1940's. This led to a famous rivalry with Adidas, a company founded by his brother, and the sponsor of ASV Herzogenaurache; the football rival of FC Herzogenaurach. The two clubs, ASV and FC, competed against one another in the 1960's and 1970's, each vying for supremacy: with ASV ultimately succeeding by winning the regional Bavarian league the clubs competed in. FC Herzogenaurach currently play their games at the Rudolf-Dassler-Sportfeld; which has a capacity of 1,500 spectators. The rivalry between the two football clubs - they occasionally play each other - and the two sportswear companies has dissipated since the death of Adolf and Rudolf Dassler. FC Herzogenaurach are still sponsored by Puma and have a 1st and 2nd team, alongside a ladies team. The youth teams are currently managed by Sebastian Günnel and Florian Peter. The club also manage a 'cozy' restaurant that serves German and Italian dishes.