Franz Beckenbauer is arguably the greatest professional German football player; he also coached / managed West Germany to a World Cup win (1990). Beckenbauer played most of his club football with Bayern Munich, but he also played for the New York Cosmos when Steve Ross tried to popularise professional soccer in North America. The Adidas Beckenbauer is one of Adidas' most popular shoes, and has been in continual production for over 40 years. The Adidas Beckenbauer was created to be a football training shoe. All of Adidas' most popular heritage shoes - that are endorsed by sports celebrities - feature a portrait of the celebrity on the tongue of the shoe; the Adidas Beckenbauer is no exception. The portrait is a single tone print that is usually printed in gold foil.