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Q: Do Adidas own Arc'Teryx, Bonfire and Mavic?

A They did, but they sold them in 2005. Adidas acquired Bonfire and Mavic when they purchased the Salomon Group in 1997, but, in 2005, they sold both brands to Finland's Amer Sports Corporation. Arc'teryx was purchased by the Adidas-Salomon Group in 2001, and was sold alongside Bonfire and Mavic to Finland's Amer Sports Corporation in 2005. Arc'teryx is an outdoor clothing and sporting goods company - think mountaineering and hiking - and was founded in 1989, in Vancouver, British Columbia, Canada. Bonfire is a manufacturer of snowboarding clothing, and, just as with Arc'teryx, it was founded in 1989, and was founded in Portland, Oregon, USA. The Salomon Group purchased Bonfire in 1995, just before they were acquired by Adidas. Mavic has a far longer heritage than Arc'teryx and Bonfire: founded in 1889, Mavic has been a major sponsor of the Tour de France, and is a bicycle parts and clothing manufacturer. By purchasing the Salomon Group in 1995, Adidas acquired a range of sporting goods brands that focused on niche sports like mountaineering, skiing, snowboarding and cycling. While it enabled Adidas to expand into new areas, it ultimately proved a commercial failure, because Adidas would eventually sell the Salomon Group to Amer Sports to fund it''s purchase of Reebok; a far larger mainstream sports brand that enabled Adidas to become the world's number 2 sporting goods company; in terms of overall sales.